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Congrats SE fellas!

Joshua & Travis you both look phenomenal. Great work Jake, great work.

AMAZING! Love the gloves on both gentlemen.

Test shots look great guys. Can't wait to see the Genesis of style video this month.

Nice shots as usual Jake, I love the smarter direction street style has been taking of late.


congrats! great look, great music. bottom button should be open on that overcoat... restricted...


They should go back to Bambaataa, as they come off looking like fools dressing like this. Especially Travis; I don't want to see this quasi-dapper look that every kid from projects has acquired once they started putting on slim fitting denim and looking to Benjamin Bixby as a design aesthetic.

Ulysses is back with that straight heat... I'm feeling the burn from my computer screen. Hugs and kisses to you.

Agree with Mordechai on the bottom button of that overcoat. Also, the rolled denim in the dead of the winter seems a bit contrived, otherwise...these guys look great.

I especially like Travis' sportscoat and tie.

Thanks for all the great words gentleman from Mordechai to Luis it's all appreciated.

As I told Jake before a project like this mixing his skill for film with style will change the perspective of 'Street Style'. This says much more than a simple picture can.

Cant wait to see the future individuals used for this project.

I really really like this format, it brings all the good things into one place.

Josh and Travis look great as ever.


To Ulysses,

I usually enjoy your little diatribes and comments on the circle of blogs here, but I have to say that today's installment was particularly disappointing.

"...Quasi-dapper look that every kid from the projects has acquired once they started putting on slim sitting denim and looking to Benjamin Bixby as a design aesthetic."

Is that supposed to be taken seriously? I'm not sure when the last time you walked through a project was, but please, by all means point me to any project in NY where this so called "quasi-dapper" style can be found on more than two people. Shit, show me any project where you can find more slim denim than baggy and I'll concede you your point.

I'll ignore the subtle racism that lies beneath your comment and end this by stating that if you want to "hate" on their individual style then by all means proceed to doing so.

But please for the love of god, or in your case, for the love of oxford shirts, wingtips, and vintage American men's style everywhere- don't make a dumb, half-assed comment that classifies a grouping of people based on what two individuals are doing.

(Especially a dumb, half-assed comment that references Andre 3000's clothing line. Most "project" kids couldn't recite an Andre 3000 verse, much less look up a Benjamin Bixby cardigan for cues concerning their "design aesthetic.") Give me a break.

That's pure ignorance, I expect more from you.

lookin good gents

I really like where you are going with this Jake. Keep up the good work.



Love these films Jake. Truly groundbreaking work. Keep doing what you do!

Perhaps my comment was unwarranted. I take your criticism kindly, and acknowledge your argument. I guess living in SoHo has turned me quite malevolent towards every fool who walks down Broadway and throughout the framework of the area looking exactly like these 'Street Etiquette' individuals. 'Street style' is such an awful characterization of the word style. Would they categorize my style as 'mountain style?'

Wow this is awesome. Jake's work is crazy. My button actually fell off earlier that day, i guess thats what happens when you shop vintage

dude, wasnt capsule like 3 weeks ago? we get it...test shots...ok...

Trav and Joshua are the truth. Nice, humble dudes working hard. As always, the camera work is on point Jake. Can't wait to see who else you've got lined up.


Actually, now that I've had time to think about my comment, I'm going to defend it. You would be shocked to know what people know and listen to in the projects. You, my friend, have a bit of underlying racism yourself by citing a restriction on the minds of the individuals who reside in such places.

What you fail to realize are the social circumstances which arise out of the social atmosphere and constraints placed upon individuals who live in the projects. And, yes, I do know what they are like, as I have friends who have lived there, and know many people who live there now. Stylistic exuberance oozes from projects. This is actually quite an odd phenomena you don't see anywhere else.

You don't believe me? This 'street etiquette' nonsense is a direct outgrowth of precedent set by past generations. See, when one lives in such dismal conditions, perhaps conditions they are not proud of and feel do not represent their innate ability to be individualistic, they develop and follow trends which they feel set them apart form the rest of their community. Its almost as one may say, "Yeah, I know I'm from the PJs, but look at me; my kit is fly," or something similar to that.

Partly due to the improper seclusion of projects by urbanists such as Robert Moses, stylistic life breathes out of them in an attempt to show its capability. Just look to the past. Just look to the early 90s with the rise of Lo-Lifes, or to the late 90's when everyone was trying to acquire the newest Pelle and a fresh pair of Beef'n'Brocs (thank god this trend never went away), then to the early millennium when street wear trends finally hit many of the projects, and now to 'Street Etiquette,' which represents the 21st century answer to contemporary exuberance in areas where one may not see such styles. Have you ever seen the film Paid in Full?

I'm sure Jake Davis can testify to this truth as I actually do regard him as an authority on New York cultural history and film knowledge.

But out of this, there arises one large difference. See, for as the Lo-Lifes of the yesteryears took something quite static (Polo clad white men) and turned into something truly inspired and unique, these fellows are taking something already quite uninspired on most of the stylistically uneducated who dominate the streets of downtown, and are turning it into something absolutely uninspired.

I understand, these men are just trying to get their shine by showing that they are a step above the rest. But to those who know about the style and functionality of the garments they wear, they come off as looking straight foolish; intimidators of those who have been wearing this stuff for years, and not just in some amalgam assortment of colors and washes. But that is the beauty of the whole situation, as these men cannot recognize their fatal flaw, and to tell you the truth, I don't think they care as long as they are getting attention.

I mean, just look at their website. One fellow has recently posted his style evolution over the last year or so. He has went from wearing all Supreme to wearing a bright yellow rain slicker, and practically unused Bean duck boots. It amazes me how he doesn't recognize the falsity that drives his life.

Everything is just a cycle my friend; I am not racist nor ignorant. I know exactly what I am talking and I speak the truth.


Hi Ulysses,
It's comments like that last one that actually are worth reading. Why don't you post something like this in the first place. It's not particularly disrespectful and shows some thought and examples for your points.
If you chose to comment like this, you can come back to Inventory, since I know Sid/Robbo misses you.

i personally think they try way toooo hard.

Beyond the usual hate, Ulysses is bring some real historical and sociological insight to the board. It's comments like that, that make me give this dude a second opinion.

Personally I stay away from arguments in the comment box , but I felt this one in particular needed to be addressed on this snowy morning lol

First off I want to point out that just because we reside in the Bronx doesn't necessarily mean that we take home to the projects, that's a fallacy in itself. There are other areas of the borough which doesn’t fit your image of tarnished and ran down. I have to immediately slam down the idea that something new has to ooze out of urban redevelopment buildings. It kind of makes me assume you haven't traveled north of 96th street to see what's actually taking place and pitching out exaggerated settings of the uptown area to the readers, most who haven't traveled to these areas.

You're dismissing the term "street" style because at first thought the term street having relation with urban, something you would never want to be associated with as it is clear as day. In all reality ‘street’ is referring to style that is not occurring on the runway but in the streets itself. The ‘streets’ being right in front of your doorstep in SoHo to another random doorstep across the world in Stockholm.

The fact that you glorify and label the "Lo-Life’s" movement as inspirational to you makes me wonder if you are totally aware of the origins of that lifestyle. The early 90s bring to picture a totally different city from the one we live in today. These we're basically gang bangers spanding from the boroughs of Brooklyn/Bronx uniformed in Ralph Lauren attire as they stole from many shops/boutiques and killed people who sported highly wanted pieces. They fought for an aspirational lifestyle such as Ralph Lauren who wouldn’t accept them for their actions but would label them as 'animalistic' and 'perplexed' in their own ways. I personally know individuals who took part in that movement and let's just say they aren't proud of what they participated in the early 90s.

Maybe if we ran around committing crimes to attain our clothing it would be deemed "inspirational" and "unique" to your perspective. In every sense everyone is inspired by what Ralph Lauren has done for American menswear. The question is you going to commit crimes to attain it, or just simply work hard to purchase these pieces? A more logical approach would stand corrected. I throw no stones at the movement because they were just products of their own environment.

And Yes I formed a post on the evolution of my style from 2007 where I was a 17 year old junior in High School just like anyone still seeking the answers to questions in life everyone wants to know. To me your personal style contributes more to your life than the physical image it also plays a mental role. I may look back on something I said back then and say to myself "what the hell was I thinking" but ultimately I can't regret such things because it’s all a part of growing and learning about one’s self. I don't see myself teetering to another 'fashion' trend such as decking out in Rick Owens next year. It just so happens something classic is deemed a trend presently which is contradictory in its own saying.

A major point is how you express your inspirations and that's what Street Etiquette is about. We are well aware of where we come from and are not ashamed of it. We actually want to stand for something at the end of the day. This comes down to more than our liking for clothing; it's also a step in the right direction. We're not here to feel superior or dominant to our peers who may not dress like us. If anything expressing a style that is different from the usual opens our eyes to different expressions instead of being ignorant and feeling superior to anything different from what you do personally. "Americana", "prep" are numerous things we are influenced by and I'm assuming many people reading Jake's blog are. We may express it slightly different from what traditionalist are used to, but that's the influence of other inspirations intertwined ultimately symbolizing the element of style. We feel it’s intimate to each individual, not labeling you "Americana" and feeling it is an innate uniform with boundaries and expectations that are verboten.

We're in the same city I would have no problem discussing things like this in person at all.


Congrats S.E. form your big homie Jerzi

Nothing would be cuter than an open forum (city-hall) style with a bunch guys sitting around talking about fashion. Guys...it's not that serious.

I was just telling my friend two nights ago that I bet all S.E.guys would be wearing dropped crotch trousers and Carpe Diem boots (or some cheaper version) so I am happy with Joshua's public declaration that he will not be decked out in the "Rick Owens" aesthetic come next year.

Man, I'm lovin' this series! Great work, Jake. Cool music!

I've been a fan of this blog for a while and rarely comment but wanted to chime in. While I agree with some of the points Ulysses makes, I find it amusing to read some of the comments that accuse the SE guys of jumping on a trend that people have "authentically" represented for years. The fact is that many of the people walking around downtown NYC from the West Village to the LES are skater/sneakerheads-turned-hipsters-turned Americana, Red Wing boot, Woolrich, LL Bean lovers-turned whatever is next. There are only so many true leaders in fashion and the rest (many of us included) take cues from the environment and people around us. Some are more crafty and creative than others and adapt current trends in newer and fresher ways, but at the core, many of us are working within a similar aesthetic, especially in NYC.

So to single out the SE guys as followers who are more likely to jump to the next trend whether it be Rick Owens or another – I think suggests that some of us take ourselves a little too seriously and probably overestimate our own “authenticity” when it comes to fashion.

The problem with the mindset these days is that things are not timeless. There must be something better, something newer that must come next and the outdated must die off. I think that right now we are at an interesting point in history where we are beginning to see that this race to find the next better thing was never our own desires, it was that of the consumerist influences that act in predatory ways over our human nature. We are realizing that the next best thing is not always better than what came before. We are taking another look at form, function and aesthetics in a way that was only nuanced and seen as banal before. We are taking over the consumerist paradigm and creating something that is truly based on our desires.

Without blogs and the internet this would have not been possible. What Street Etiquette and blogs like it are doing is opening up the possibility that things can once again be timeless. That the power of the consumer trumps that of the faceless corporation that wishes to make decisions for us.

The hate that comes out of the woodworks, is probably not primarily due to jealousy though it may be a factor. I believe it is because people don't yet realize they hold the power. Ulysses could start a blog, but he doesn't. Maybe he is afraid of taking the consumerist paradigm into his own hands. Not everyone is willing to take that kind of responsibility.

I love Joshua's coat and shoes. Any idea who they're by?

woolrich jacket. chech their blog for more details

This is just superb.
The discussion is awesome, downright nasty.

I think it's okay to say that some have honestly wondered what would happen if one was to take an educated stab at the habits of Josh and Trav. Quite unorthodox and often questioned are their methods, especially when the two are constantly in a certain spotlight. Maybe they have created this spotlight by catering to the audiences that are a part of the same movement they document. Who knows, they might just be leading it. There is no clear timeline on who is "really doing the most", we just have to sit back and gander at what can be done next. With that said, Ulysses made very valid statements about what the young men are wearing and how they go about it, it does prove to have a sort of disconnect.
But Josh responded beautifully. And frankly, I think that's what we should all be concerned with. Not the specific words and styles, because these are probably going to change before we know it. But rather, the people behind these cultural movements and what they really have to contribute. They may not always be directly spot on for the enthusiasts out there but I, along with some others, have particular faith in these guys because we at least know their heads are in the right spot. It just takes an open outlook to see how to advance things like this, and they're inspired minds are well equipped for it. I would like to accomplish the same thing. We all might. Anyone can play the well-dressed role, but those who can lead it have a little more responsibility and opportunity to advance things. Not necessarily change them, but just keep us moving forward. It's no more contrived than that, really.
But hell, keep rocking the boat.
These discussions are why we love this stuff.

one cannot ignore by participating in these conversations that in fact, fashion is serious. once we get more educated minds to realize this, it will get the scholarly prominence it deserves.

Does anyone know how Fjall sizes up?

These guys come off as looking way too stiff, in a way similar to the hyr collective guys...

They are trying too hard. A couple of years ago they were wearing sneakers and streetwear and they've even posted this on their site.

It's good to switch up your style but when it's such a big jump you will always end up looking odd...

You need to ease into your style and these guys clearly force it.

It's ok for adults to wear sneakers too! Don't be afraid to look your own age young boys! You don't need to dress like old men just yet...

Give it some time, ease into it

I think overall they dress well but Joshua always wears his pants too tight, skin tight

Joshua, you have very skinny legs and I would think giving them a little room would balance things out

I feel that Travis looks better in his clothes and has his proportions just right...

This is what happened: Ryan, Owen, Simon, Joshua, and Travis all looked around one day and saw that they looked like everyone else in the room. Though they might not ever admit it, it bothered them that they looked like everyone else. They were no longer exclusive. The subculture had become the mainstream. They decided that the best way to be unique again was to be traditional.

I know this is probably the case because it happened to me last night at the LINCS by David Chu presentation. I told my colleague that I didn't feel as special because every man in the room was dressed just like me. I got over it very quickly because I realized that I was in the company of some of the best dressed men in NYC (Robert Burke, David Chu, Mordechai Rubinstein to name some). There was nothing wrong with looking like them.

I'm not in my early/mid 20s anymore and I feel that I've settled into my style. I'm not sure how old the Inventory and SE guys are but I can only hope that their current sartorial choices aren't just a fad...because soon enough, EVERY kid in SoHo is going to be "well-dressed."

While the Inventory and SE guys are no doubt fashionable, I question how much style they have. There IS a difference.

"Fashions fade, style is eternal."

"While the Inventory and SE guys are no doubt fashionable, I question how much style they have. There IS a difference."

I agree with this comment...fashion can be studied by anyone and anyone can learn to dress well or be dressed (styled) but it's all about how you carry yourself and how you wear the clothing.

These guys just don't seem to pull it off.

I'm diggin these test shots though Jake!

"Because soon enough, EVERY kid in SoHo is going to be 'well-dressed.'"

Just to chime in for a moment, why would this be a bad thing if such an occurence happened? I understand in terms of the fact that you don't want it to get "played out" or whatnot, but take a second to look at what you wrote up there. WELL-dressed. Although you loosify the term by surrounding it with quotes, the general concept remains that people would be dressing in a good manner. Now, is that really such a bad thing? Just because it's a style that is not usually touched upon until one reaches a higher age, doesn't mean things can't change. Several of you keep making the point that only once you reach that older age, that you should be allowed to dress that way or that only then is it truly proper. When you decide what to wear each day, or pick out what you want to wear when purchasing new clothing, you don't take into consideration your age. You take into consideration what you like, your style, your taste. If these great young individuals from S.E. like this style, then that's what should be important. In both clothing, and life in general, do you and let others do them.

Oh dear look what I've started.

Ulysses, glad to see you articulating exactly what you meant to say the first time around.

Everyone else is making a lot of blind assumptions without knowing either Josh or Trav so I'll just save the commentary. As Josh said, we're all walking around the city all the time, by all means have the discussion face to face-see how you feel and what you have to say at that point.

Beyond that, keep it funky.

These guys are looking slick. Good work.

Check out my blog for design inspiration

Nice videos, I particularly like the look that Travis is sporting.

Love the videos....great high class work. All the talking around it ....say nothing...

Great footage Jake. I would add to this debate but Josh already put things to bed.

The Urban Gentleman Blog and SE Blog two of the best. Good job!

"urban" fashion, streetwear, Supreme, Red Wing, workwear, mountainwear, LL Bean, Filson, State Property, army navy surplus, Walker Wear, Rocawear, Dickies, Stussy, Timberland, Minnetonka, Troop, Brooks Brothers and the Ivy League look, Ralph Lauren, the hippies, the 'Lo-Lifes, Cheever Country, Faulkner's South, On the Road, The Road Less Travelled...they're all intertwined; the crossover, mingling and reinterpretation IS American casual style. Colors, graphics, baggy, slim, it all comes and goes -- fashion is cyclical. Style is what counts. Dont squabble... Appreciate!

Good look but would go better with boots!!

at http://salsit.com you find designer clothing under retail price with up to 90% off tags. Brands like: burberry, cc skye, armani. hugo boss, hype, evil twin, mea shadow, etc.

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