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With this new series of Test Shots comes the next stage in their progression. Not only do they feature the natural beauty of model Rachel Ballinger but this is the first time actually seeing product I've designed. If you remember Ronnie Fieg put together the Sebago Nexus Project. When he asked me what I was thinking as far as design concept, two ideas immediately came to mind. I wanted to make something that wasn't available. But more than anything I wanted something that made me feel like I was home when I wore them. I know that sounds kind of odd but as we get older that saying you can never go home again seems to be so relevant. Not literally home but the metaphor of home... Comfort, childhood, the ever changing idea of what that place is and can be... then, now, and in the future.
For most they will be just another pair of shoes. But to me they represent my life. The camouflage of the woods I grew up in. The boat shoe silhouette of a life I aspire to. The luxurious oiled pebble grain leather of my favorite luggage used to travel from the city to the country and back. A chukka that looks better with age as it gets beat up with life's ups and downs.
After a long brunch with my good friend Brendon Babenzien the idea of using a female model to advertise men's clothing seemed kind of crazy to me. But like just about everything he does, I truly believe he's ahead of the curve on this one. These are men's shoes but I love seeing them on women... The reason we do what we do.
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As far as the shoes go, the camo boat shoe looks fine and I'm sure will sell out but how many different ways can you play with that silhouette?
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