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Drake's creative director Oliver El-Khatib has applied his years of knowledge (at Nomad from Zeb Munir) in style and retail to the rapper's career. I'd say so far so good. With their first official product launch I can't think of a better approach. We first talked about the Canada Goose collabo about a year ago and thought it was a great idea. They took a nostalgic piece from their heritage and improved upon it with fit, fabrication, and detail. The standout component is the hood's coyote fur lining. They used triple the amount of fur that is used on a standard issue Chilliwack, which was inspired by the Lance Mackey collaboration with the same brand. Taking cues from dog sled racers to their own culture, OVO is making true and authentic decisions and creations that expand beyond hip-hop.
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What does it retail for? Probably like $2,000, right?
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