It was a lot of fun directing this music video for Wiz and a really refreshing departure from what I usually get the opportunity to do. I got to play with a few different camera rigs and visual styles for this one. We used a SnorriCam, DogieCam, and tilt shift lenses to create this sort of extreme "under the influence" look. In post we utilized cross processing techniques and speed ramping to further accentuate the feel.
I looked at two of my idols work Darren Aronofsky and Tony Scott and thought if they made a hip-hop video what would it look like. There are certain guidelines within the genre I had to stick to and then I tried to put my own little spin on it. The biggest challenge was turning a warehouse in downtown L.A. into a nightclub but I think my team did a really great job. These things take a small army to pull off but I have to thank the major players Wiz Khalifa, Too Short, Nipsey Hussle, DJ Drama, Kerri Kleiner, Emmanuelle Cuny-Panicker, Jason Walker, Gabriel Lewis, and Kurt Nishimura. I hope you like it.