Another music video for my homie Wiz Khalifa. He wanted a laid back Cali vibe for this one. We thought it was important to have a narrative featuring a really cool leading lady in Cassie, but also play with some interesting camera techniques and post effects. The idea was to create a "Roll Up" effect that made you feel like the camera was literally rolling. I've always loved the way Spike Lee puts his actors on the dolly to create a hyper sense of reality. It was also important to consistently throw light into the anamorphic lenses so the video didn't feel too polished. I wanted it to feel cinematic and capture another side of Wiz that we didn't see in "On My Level."
When you shut down Venice Beach it takes a small army that I have to thank... Wiz Khalifa, Cassie, Kerri Kleiner, Emmanuelle Cuny-Panicker, Zvi Edelman, Benjy Grinberg, Fatima B, Capricorn, Lauren Bratman, Gabriel Lewis, Kevin Kim, and Kurt Nishimura. I hope you like it.