Music Video Premiere: Wiz Khalifa "Roll Up"

 

Another music video for my homie Wiz Khalifa. He wanted a laid back Cali vibe for this one. We thought it was important to have a narrative featuring a really cool leading lady in Cassie, but also play with some interesting camera techniques and post effects. The idea was to create a "Roll Up" effect that made you feel like the camera was literally rolling. I've always loved the way Spike Lee puts his actors on the dolly to create a hyper sense of reality. It was also important to consistently throw light into the anamorphic lenses so the video didn't feel too polished. I wanted it to feel cinematic and capture another side of Wiz that we didn't see in "On My Level."

When you shut down Venice Beach it takes a small army that I have to thank... Wiz Khalifa, Cassie, Kerri Kleiner, Emmanuelle Cuny-Panicker, Zvi Edelman, Benjy Grinberg, Fatima B, Capricorn, Lauren Bratman, Gabriel Lewis, Kevin Kim, and Kurt Nishimura. I hope you like it.

Official Wiz Khalifa link

Comments

[Edwin Hu]

Great video! Also Wiz should win some award for that hair haha.

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throwing the light into lens is an annoying effect to have throughout the video.

it's like a 4yr old with a laser, you just want to yell, 'stop it!'.

[Andy]

Nice work. I dig the flares.

[Dwayne Reed]

When I saw this on MTV it didn't say "Jake Davis" next to director. Why?

[Jojoba]

good job.. vid makes me like the song better... like a good video should

[Mariqua]

This video is borring. Agree with comments on the previous post. The photography has mood and atmosphere. This vid is dull as saltines. This guy is a one trick pony.

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loved the way Spike Lee puts his actors on the dolly to create a hyper sense of reality

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awsome bro!!!!

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videos wasnt bad, i like the song ,i agree with the above post that the light effect is annoying ...caseys lookin hot lol...

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I like the lyrics of this song.
Video is too good, nice to see this video in your blog.

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