That Scent: R By 45rpm

There is great convenience in shopping online. And for those not fortunate to live in a major city there is a great connection the internet brings you to your favorite brand. But nothing replaces certain physical retail expereinces like the scent of a store. Unis has her own Le Labo candle. Supreme has Nag Champa incense. But my absolute favorite is R by 45rpm.

If you've ever walked by or wandered through an R by 45rpm store, I'm sure you've wondered, "what's that smell?" The homely and distinct scent is a definite takeaway and stays with you for days. Besides the cedar floors and kusu walls there's a beautiful mix of Santa Maria Novella potpourri and Shun-you incense by Shoyeido from Kyoto, Japan. Talking about scents on the internet is kind of silly but so is watching cooking shows on TV when you can't taste the food. Apparently I do both really well, but I also try my best to get off my ass the internet and experience the real thing.

R by 45rpm Official link

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I chain burn these (which you can buy directly from 45rpm) to the point that I got a chest infection. I've cut down to two sticks per hour.

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Do you know what potpourri they use? I was visiting NYC and went into the store and the first thing I asked was the smell!
They told me that there was potpourri around the store and told me more about the incense.Wish I wouldve asked about the name.

Will be in Japan in two weeks, so I can get it there!
But I need the SMN scent!!!

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