Everyone has their own idea of what Supreme means to them. And I think that opinion is based on when they were exposed to it and the context. As it's become more accepted through the years and coveted globally it's almost become a celebrity in itself. For me it will always be a New York thing... I don't care how popular it gets. Its roots still lie in the counter culture that raised me.
Watching it blossom in downtown NYC for the past two decades and being a part of it from time to time has been a really interesting case study in brand management. At the end of the day they make a lot of the clothing I still love to wear and talk about. For this reason I still find it the most relevant clothing line. And Spring/Summer 2013 is no exception... Black with a splash...
Supreme/Champion® Satin Jacket
Crosses Reversible Bomber
Half Zip Windbreaker
Denim Campus Jacket
Power, Corruption, Lies Pullover
Stone Washed Slim Jean
Fuck Denim Tote
Supreme Shit Pin
The Spring/Summer 2013 collection will be available on February 21st in stores and online on the 28th.