I've had the opportunity to film Terry Richardson on numerous occasions, as well as observe him working with talent. I put him at the top of the list as far as getting people to feel comfortable in front of the camera. That's how he creates such an amazing realness and intimacy in his photography. As a director there's many facets to the position, but in my opinion the single most important is making your subject feel comfortable in front of the camera. There's an unexplainable trust between the person behind the camera and the talent in front of the camera. When the trust isn't there the results are disastrous. When the bond is strong the viewer loses himself in the world that is a great photograph, music video, or film because at that point there is no lens. Part cheerleader, part therapist, part friend... The director's job is to get to that comfort level as soon as possible. Sometimes we have weeks to prep this relationship in the form of script readings, rehearsals, and dinners. Other times we only have days in the form of conference calls, e-mails, and text messages. And occasionally you're meeting talent the second before you shoot them.
At the end of the day it's all about communication. All great relationships master the art of communication. When the natural boundary we put up between each other is broken then the opportunity for a great friendship or a great music video is absolute. Here's to breaking the lens...
So a while back I directed a film for Supreme documenting famed fashion photographer Terry Richardson and Kermit the Frog. Then a funny thing happened... Everywhere I walked I saw Kermit. Like really no joke everywhere. Granted I live in Soho but I saw that shit uptown, midtown, everywhere... Then I remembered NYC is a pretty dope artist as well. Over time it added its own flavor to the photograph... Wabi-sabi
Check out this new Nike spot "Safari Adventure" directed by Jake Davis. This one falls under the branded entertainment category. The story behind it is former strong man competitor, Terrence Koehler hosted an American nature show that was canceled after only a few mediocre episodes. But for some reason it had a strong European following. French television bought the rights to the completed episodes, as well as all the raw footage that was shot for future shows. They repackaged it and renamed it... "Safari 'd Aventure." On one of the team's adventures they seek "the world's most exclusive specimen." I hope you like it. This version of the spot is the long version, a shorter clip is coming soon.
Click Here to check out the long version.
I just discovered this great conceptual site called hypediss. It's an interactive social news site where you can hype or diss anything you want in the world. To my surprise someone submitted my recent Nike SB commercial and thus far it's gotten a lot of hype. Thanks for the love hypediss. Click Here to check it out and hype it.
Check out this Nike SB spot called "Autumn's Child" directed by Jake Davis. This :30 spot is what the industry calls "spec." The concept is an introspective glimpse into the sometimes lonely and persistant life of a skater. One night. One trick. Also look for photographer Ari Marcopoulos' hat from Supreme. I had to throw it in there since the imagery on that hat is so powerful. My boy, director of photography, Jim Larer came through once again. Even in low light situations this guy is a genius. Special thanks to Joe from Clientele, Angelo from Supreme, Taji, Jim, Mike, Stacy and Max. Click Here to check it out.