For my second film in a four part series for K-Swiss Japan on classic style, we visited Katsuyuki Tanaka. Katsu is a world renowned barista and owner of arguably the best espresso shop in the world, Bear Pond. His philosophies about life and their relationship to espresso are fascinating. An ad guy turned artisan his passion for his craft is truly inspiring.
This was a great departure for me from commercials, music videos, and fashion campaigns. Instead the focus is on the concept of classic, traditional style and how that applies to something that seems as simple or maybe complex as preparing a cup of espresso. Even though we're not talking about music or fashion what remains the same is the thematics of classic and why certain things stand the test of time. For your daily inspiration Life Is Bear Pond Espresso. Enjoy...
