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Great thinking man. I have some dope Noah custom pieces in the closet.

Great read! I appreciate you taking the time to write such an editorial piece.



Thanks to everyone that has personally contacted me about this editorial, linked to it, and offered their own insight. I truly appreciate it. And for those that haven't yet, I encourage you to do so because just how we like our clothing, films, music, literature, art, and style this shit is CLASSIC!

Sorry that's my internet voice, I don't usually yell... But for real thanks for the support! I'll keep connecting the dots if you keep coming back... And I'll try to use my indoor voice...

Thanks for trip down memory lane. I enjoyed that. I might disagree about some of the details but I like how you laid out where we've been as New Yorkers the past decade and where we could be going.


Thanks for the inspiring post.
All the best and a Happy New Year.


Beautifully written! It'll be interesting to see where this Americana trend will take us... what events will take place in the next decade that make us rethink the way we live, think and dress. Thanks for making me more aware of my surroundings!


Please allow me to introduce myself. My name is Chris Mueller, and I thoroughly enjoyed reading your post from today, "The Real American Life or Perfect Storm x Jake Davis."

It struck me on a few levels, all of which I would like to describe, if you wouldn't mind engaging. As a segue to these ideas, I'd like to first tell you that I am fascinated by the metaphor of VISION. Vision, as in, “Seeing the light,” and “I was blind but now I see.” Of blindness vs. sight, of being asleep vs. being awake, of distortion vs. clarity. Vision is an ancient metaphor for enlightenment, transformation, and human spiritual insight. It is the undercurrent to our experience on earth, and I read it as the undercurrent to your post.

Now let's build on it.

Perceptual Shift. I wholeheartedly agree that a perceptual shift in what it means to be American occurred with the events you described. Barack's presidency is also serving as a catalyst for the re-evaluation of our own identities, across all ideological boundaries. What is politics but a war of world views? A great irony is becoming clear, that it is completely inadequate to view American politics through a left vs right, blue vs red paradigm. There are values and ideas that we all share, no matter how much we disagree on how to manifest them. This shift has ruptured the ideological, tectonic plates that we've stood upon so firmly. We realize that we are more alike than different, more interconnected than separate.

Imagination (Visualization). The profound significance of his presidency, along with the economic collapse, has really stimulated our imaginative capacity to visualize new possibilities. We were collectively astonished that Barack emerged victorious. Some thought they'd never see it. Now that we are bearing witness to the unimaginable, we're inspired to imagine what else could be possible. The collective worldview of humanity is shifting, along with our consciousness, and it is moving towards a more inclusive, spiritual mind, slowly separating from the ego-directed mind. We're becoming empowered as we realize that, if we focus and work hard at it, we really can bring the imagination to life.

Insight. Insight, in this case, is looking inward, or self-reflection. The recession has humbled all of us, and as you described, forced us to reflect upon and re-evaluate our lives, along with the institutions and cultures that pattern them. There is a growing discourse that corporate culture must evolve to place the value of humanity and environment at its core. Our financial instability and unpredictability drives a sense of practicality. We gravitate towards the classics, not only because it reflects this sense of humility, not just because we get more mileage out of timeless designs, but because we are seeking timelessness.

Timelessness. In other words, a continual sense of presence. It is the NOW that Echkart Tolle describes so well. It a perceptual shift away from psychological time, away from our attachment to the past, and away from our projected longing for salvation in our imagined future. There is a great awakening occurring, and we're realizing the value of NOW (the present moment), and what this sense of timelessness means.

Fashion. What is fashion but a point-of-view or vision come to material life? What is it but perception management? What is your choice of dress but an exercise in image building, and how you want to be perceived? The ego-directed mind needs to survive, and thus drives our desire to be seen. To be seen is to exist. To be invisible is to perish. So all the advertising, branding, and marketing is done to manage the perceptions of an ego-directed public, to continually chase trends, because being trendy makes you more visible.

Clarity. There is a picture emerging clearer with everyday that we reflect, and as the advertising, branding and marketing industries dissolve: that advertisers can't afford to bombard our eyes with messages like they used to, and with this stillness, we have just enough time to look inwards towards our own spirit. The lubrications that drive consumer culture are running on empty right now, and with that, we are realizing the opportunity to create more meaningful lives. Excessive commodities (and commodities of excess) are losing value. We can't afford most of them, and with that, we're realizing that our lives are just fine (if not better) without them. Conspicuous consumption is now considered inconsiderately distasteful. Wants can no longer be disguised as needs. And as more eyes awaken to these truths, we will realize that we've placed far too great an emphasis on commodities to define our identities and communities.

Technological advancement has given us more tools to be connected, yet we feel more isolated. We have greater access to information, but less knowledgeable people. Blog comments don't feel as good as a stranger's (in-person) compliment. A myspace message doesn't feel as good as a letter from your grandmother. And facebook updates still don't feel as good as getting a call from a great friend you haven't talked to in weeks. Saturn families don't feel quite as authentic as your real family. An Alexander Olch tie can never convey class the way your true character can. Cool has become too easy to appropriate, thanks to A Continuous Lean, Men Style, H(Y)R Collective, Selectism, Hypebeast, Kanye West Blog, Valet, Highsnobiety, Inquiring Mind, JJJJound, Secret Forts and...well...you... Yeah, I said it. (I'm just messin' wit you! I
love your blog and I value the information you post.)

We realize that style is a manifestation of your spirit, not simply a matter of dressing up the surface, and it is our spirits that need healing. As the spiritual-mind emerges, commodity consumption will give way to more meaningful human engagement. There will be a return to knowledge, values, character, and all the things that truly define our humanity. And with that, timelessness, will reign supreme. Yes, Mr. Davis.

We are standing in the EYE of the perfect storm. I see what you mean.

C+ (See Plus). By now you can also see what I mean by this metaphor of Vision. I'm so fascinated by this metaphor that I'm creating an entire business around the concept, called C+. C+ (see plus) means enhancing the way you see the world, to see the world with more clarity. It is bearing witness to the humanity that we all share, inspiring more empathetic individuals, and building stronger communities. If actions derive from thought, then a perceptual shift in the world view is the source of social improvement. Its already happening.

I would love to show you my product line, that is, if you're interested in seeing it.

Seeing Plus. That's a good look.

Thank you for your time, Jake.

These information helps me consider some useful things, keep up the good work.

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It is really nice and short guide. Thanks for sharing.

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